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CASE STUDIES 

 

Hershey's Swoops goal was to reach women at a time of relaxation.  They wanted women to experience the unique shape and flavor of their new products.  To accomplish this, we distributed over 500,000 samples of Swoops at Day Spa Association members across the country. 
   
   
J&J/McNeil's St. Joseph Aspirin was interested in reaching African-Americans and educating them on Heart Therapy.  By using our Direct-to-Home program, we reached African-Americans where they were able to leisurely read the materials.  Research was provided, both pre- and post-delivery.
   
   
Bayer wanted to reach arthritis sufferers to educate them on the benefits of Aleve.  We delivered samples, via their Rhuematologists, with an informational booklet and two product samples.  Research showed that the largest majority of patients read the booklet and used the samples.

      


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